Gain High-Level Brand Exposure and Attract More Leads

Pay Per Click (PPC) Marketing

Make the Right Decisions for Your Brand With PPC Advertising

Many businesses are searching for quick, efficient ways to position their brands in front of clients who are likely to convert well because the landscape of digital marketing is changing. With the help of SMAC Internet Marketing Agency's PPC management services, you can improve your website's exposure in search engines and get results right away.

  • Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

    Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts

SEO vs. PPC: Which is the Right Strategy for Your Brand?

SEARCH ENGINE OPTIMIZATION

  • SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10. SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.

PAY-PER-CLICK

  • Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.

PPC Marketing Services

Digital marketing strategy development is the process of creating roadmaps and action plans that guide business owners and marketers in achieving their brand objectives. To secure a competitive position in the online marketplace, every industry leader must have a definitive internet marketing plan to carry on operations and hit business goals.

Keyword Research & Analysis

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box.

Landing Page Conversion Optimization

Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages.

PPC Management

Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing.

Paid Search Advertising

Enlist our paid search agency’s PPC services and position your brand at the top of search results. SMAC paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI.

Ads A/B Split Testing

Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results.

Conversion Rate Optimization (CRO)

Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate.

Social Media Advertising

Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.

Nextdoor Advertising

Our pay per click management company leverages Nextdoor advertising to connect your brand with your local customers and increase your sales funnel conversions. We claim and manage your Nextdoor business page, craft professional ads tailored to your customers and create a landing page dedicated to web traffic from Nextdoor. Our pay per click specialists also have an analytics and measuring system in place to track your metrics and boost your campaign results.