SMAC

What Is Email Marketing?

Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships. Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.

Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape? Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.

Let SMAC Manage Your Email Marketing Optimization

Failure to understand what is email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline.

Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best email marketing companies and get smart with your digital marketing spending and online promotions.

SMAC Internet Marketing Agency offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.

Why Email Marketing Is Important

The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.

Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.

Email Marketing Performance Audit and Strategy

Iteck Dashboard is a powerhouse when it comes to the feature list. This ensures you have every functionality you need to build, run, and expand your marketplace

Campaign and Template Review

Our email marketing experts review your email templates and email campaigns from the past 12 months to get a clear picture of your email marketing performance and engagement. We look into your email design, subject line and calls-to-action (CTAs) to identify problems and inefficiencies.

Technical Review

To ensure your email newsletters and other marketing emails hit the right inboxes, our email marketing specialist reviews all technical issues with your current setup. These include your spam complaints, deliverability issues and potential domain and IP blacklisting.

Data Review

tudies show 25-33 percent of email addresses become outdated every year. To ensure you’re working with updated email lists, we set a benchmark for email metrics, review your top- and lowest-performing campaigns and analyze unsubscribes and subscriber demographics.

Program Review

This includes a review of your existing email automation, audience segmentation, email list health (growth/shrinkage) and a comprehensive email marketing strategy review. The goal is to determine the best possible way to improve your marketing results.

Recommendations

After completing our audit, our email marketing specialists compile and present recommendations for code and design, content and CTA. We also provide proposals on the frequency of emails sent, send day and times, automation and potential for A/B testing.

Custom Template Design and Development

Don’t have the in-house resources needed to create email marketing newsletter and drip campaign templates? As your dedicated email marketing services provider, we design, develop and deploy updated email templates that match your branding and desired user experience (UX). Our email campaign services include:

Superior Template Design

At SMAC, we believe that a great email is more than just an attractive message that hits your inbox. Our email marketing firm designs email marketing newsletter and drip campaign templates built with clean code and responsive to all email clients and screen sizes.

Installation on the ESP of Your Choice

Do you need help getting your template installed on your preferred ESP? We’ve got you covered! Our email marketing expert takes your completed design and transfers it over to your chosen ESP, so all you need to do is start sending emails.

Quality Assurance (QA)and Testing

Our email company runs each of our email newsletters and marketing email designs through multiple industry-leading tools to ensure they are well-coded, responsive and work exactly as intended. Build more emails faster with help from our email marketing firm.

Compatibility With Top Email Clients

We work closely with your team to ensure our templates capture your unique branding, preferences and brand message. We guarantee our email templates work with 30+ email clients, devices and operating systems (OS).

Training on Custom Templates

As one of the best email marketing companies, we don’t just deliver a well-designed template. Our email marketing expert also teaches your team to use it! Each delivered template comes with a video training recording that walks you through the design and email process.

Email Marketing Management

Need help with your monthly email services? Our email company collaborates with your in-house team to develop an effective email marketing strategy that drives long-term profitability. Our email marketing campaign service includes:

Review of Marketing Goals and Targeting

How effective is email marketing in achieving your brand objectives? As a top email marketing service provider, we work with you to gain a strong understanding of your email marketing goals. We review your target audience, look for missed opportunities from campaigns sent up to this point and develop a strategy to obtain your unique goals.

Brand Guidelines and Asset Coordination

Consistency is key to acquire email marketing return on investment. That is why we adhere to your brand guidelines. We also know that content needs change from time to time, so our account managers organize all the items we need to drive brand success and develop a marketing calendar. This way, you know which campaigns will be deployed next.

Campaign Design and Deployment

Our email marketing campaign service covers everything from start to finish, so you don’t have to worry about a single thing. Need custom email newsletter service? Our email marketing newsletter team designs and develops each email to your specifications. With our email marketing agency, you can rest assured we are always focused on attaining your goals.

Ongoing List Maintenance

Reliable email marketing companies do not just focus on engaging your audience; they also ensure you’re targeting the right people and segmenting unengaged contacts. As an email marketing services provider, our goal is to consistently increase engagement with our ongoing list maintenance. We ensure the right message is sent to the right contact every time.

Campaign Tracking and Reporting

Our email marketing optimization team provides detailed monthly reports on your email marketing campaigns. These reports break down each campaign sent over the previous month, highlighting engagement metrics such as open rate, click rate, conversions and more! We also schedule regular consultations with your team to discuss the report.

Ongoing Management and Optimization

Sometimes, additional work is needed to ensure the best health of your ESP. This can include additional segmentation, list cleaning, revising the marketing strategy based on engagement and many other factors. Our email marketing team works hard to ensure your account is optimized and operates at peak performance.

Why Choose SMAC for Your Email Marketing Campaign

Stay Top of Mind With Prospects and Clients

Full-Service Email Marketing Campaign

Need help with Shopify email marketing, drip marketing, email blast or email marketing automation? Our email marketing agency is one of the few email companies that offer a comprehensive suite of email services. Whether you only need an email blast service or a combination of email marketing solutions, our email marketing specialists have got you covered.

Multivariate and A/B Campaign Testing

At SMAC, we don’t just create and launch email newsletter designs and marketing email templates. To ensure your email marketing campaign delivers big results, we test every aspect of your email campaign, from the subject line and send schedules to the email content. Doing so allows us to determine the best possible approach to your web email marketing campaign.

Detailed Email Marketing Reports

We set up email campaigns tailored to your unique needs, manage them and give you detailed, custom monthly reports on their efficiency, including open rates, traffic referred to your website and sales/leads driven. You can track your email campaign's results by checking your Google Analytics dashboard or monthly reports anytime you desire. We can also integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.

Experienced Email Marketing Specialists

SMAC email marketing team boasts years of experience in using many email platforms. We continuously search and examine emerging email marketing software, digital platforms and email marketing strategy to provide you with the best email marketing service. Let us walk you through all the ways our online marketing efforts can help you grow and promote your brand.

Email Marketing Services