SMS Marketing vs. Email Marketing:
Which Is Better for My Business?
Email marketing and SMS marketing are popular marketing methods companies across industries employ to establish stronger client relationships.
Email marketing is an online marketing strategy that leverages email service providers (ESPs) to send out automated email promotions and announcements. It facilitates hyper-personal communication, enabling thousands of businesses to connect with targeted audience segments and build customer loyalty. Statistics show approximately 64 percent of small businesses use email marketing to reach their customers (Campaign Monitor).
SMS/MMS marketing, on the other hand, is a fast and cost-effective method to share brand promotions, announcements and other updates with customers. It does not rely on mobile app downloads or internet connection to deliver messages, lowering the costs significantly.
SMS Marketing Vs eMail Marketing
By incorporating SMS and email marketing into your marketing arsenal, you increase brand engagement, solidify customer relationships and boost sales potential.